As a sponsor of the Pebble Beach Concours d'Elegance, Microsoft partnered with Infiniti to create a beautiful, feature-rich Windows 8 ad that ran on Surface 2 Pros throughout the location.
The custom advertisement shows off several of Infiniti's model line, from the concept Eau Rouge to the QX80. The ad features 360 interior and exterior spinners, video players, and hot spots.
As lead PM on this project, I negotiated the initial schedule, features, and design with an internal design team, and then oversaw its development through a PM who managed the day-to-day development scrums for this 3-month project.
This advertisement is still live in-market and success metrics will not be available for some time.