Merrill Lynch Inside the Ticker is a native Windows 8 application built as an extension to a previously released video series on MSN (also called Inside the Ticker). This app features streaming video from the MSN libraries as well as infographics, but its highlight is the in-app stock trading simulation.
Role
As lead PM on this project, I negotiated the initial schedule, features, and design with an internal design team, and then oversaw its development through a PM who managed the day-to-day development scrums for this 4-month project.
Success Metrics
Top 10 Windows 8 application
Merrill Lynch extended their advertising buy with Microsoft 4-fold as a result of this work
Application lifecycle was extended another 6 months, with the expectation Merrill Lynch will both renew the project and extend the capabilities further through its relationship with Microsoft.