GM was looking for a fresh way to engage its user base, and turned to Yarn for a custom advertisement. The solution we provided was a product called Catalog, which had originally been developed with Nordstrom in mind. A reusable version of this product was also created in the project called Catalog Proof of Concept.
The catalog format is a visually interesting way to display mundane content such as videos and still imagery, and it fit particularly well with the campaign imagery from OnStar.
As lead PM on this project, I negotiated the initial schedule, features, and design with an internal design team, and then oversaw its development through a PM who managed the day-to-day development scrums for this 1-month project.
The OnStar custom Windows 8 campaign is currently running in a targeted region. It is too early for tracking and success metrics to be available.